4rg builds and operates a portfolio of brands at the intersection of go-to-market strategy, software and AI. Each one closes the distance between a great product and predictable revenue.
01
IPGA+
AI GTM modeller and forecaster
Build the revenue model before you spend against it. IPGA+ models acquisition across inbound, outbound, organic and viral channels, then tracks revenue, growth and unit economics against that plan, so the number in the board pack is one you can defend rather than one you hope for.
02
nugget
CRM for founder-led sales
A promising conversation is not yet a plan to win the business. nugget makes it one: the call is captured, the promises made on it become the next steps, and every contact, account and deal stays current without data entry, so the sale keeps moving while you run the company.
03
99+
GTM conversion infrastructure firm
Paid acquisition that produces qualified pipeline rather than form fills. 99+ rebuilds the ad account and the measurement behind it inside a fixed window, then hands back a correction plan, working alongside the team already running the media.